Biobased Packaging Innovations

Bio-based packaging expert Caroli Buitenhuis has set up the Bioplastics Info & Expo Hub in Amsterdam for retailers and brand owners interested in bio-based packaging materials. Its aim: to inform on bio-based materials whilst providing essential answers about the methods, the risks and the advantages and to connect parties within the whole supply chain.

Biobased Packaging Innovations is an initiative of Green Serendipity.

Pioneer in bio-based packaging

“Retailers, brand owners, production companies, packaging wholesalers or marketing managers: everyone is welcome at the Bioplastics Info & Expo Centre in Amsterdam. We have spent a number of years collecting expert knowledge and insights which are vital to helping companies convert from traditional fossil based packaging to bio-based alternatives,” explains Buitenhuis. “Now we want to share this information and inspire others.”

The Bioplastics Info & Expo Centre has a great overview of innovative bio-based packaging and -materials for companies interested in developing a non-fossil packaging concept. Visitors can see what the new materials look like, how they feel, what their barrier properties and sealing capabilities are etc. Expertise is on hand to explain how other companies have converted to these new materials already and the effect this has on existing production processes, purchasing and operating costs. “We can also give insight information on the whole supply chain, from raw material until end-of-life, explain which benefits the materials have ánd connect the brand owners directly to bioplastics producers, converters etc.”

To help visitors to relate to the material’s applications, Buitenhuis has chosen a supermarket design with products displayed in familiar product groups. Every item has been given a label with the materials used, the manufacturer and the supplier. “We want visitors to come here to kickstart their research. We help them to discover the best ways of redeveloping their current fossil based packaging, and we show them a place for inspiration and ideas in combination with expert knowledge and advice on bio-based packaging.”

Growing acceptance

There is a growing number of companies willing to adopt sustainability as part of their core values. Consumers are also increasingly willing to pay more for “honest” concepts. These are products that combine sustainability from production all the way up the supply chain to bio-based packaging and responsible end-of-life solutions. “The concept needs to be comprehensive, but increased sales prices do make it more feasible for producers to convert. It is an investment, but one that has been proven to gain consumer confidence.”

Independent advice

Biobased Packaging Innovations provides specialist knowledge and information, research and innovation on bio-based packaging. It actively promotes the adoption of bio-based materials both within the Netherlands and internationally, and helps connect industry supply and demand. By doing so, this pioneering organization accelerates bio-based innovations into the future. “We are not funded by the packaging industry or bioplastics industry and therefore offer wholly-independent consultancy, research and advice. We want to help organizations combine product, packaging and brand image as a single and sustainable concept, from harvest to end-of-life and back again. That is our mission.”


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